1.4 million posts they have the hashtag #coquette on Tik Tok (and counting). Instagram has also been filled with style tips to recreate this new (or not so new) aesthetic that mixes romanticism with a touch of eccentricity and is inevitably reminiscent of the Japanese Lolita fashion.
Nina Sandbech with a coquette-style look, hyperfeminine and with a big bow.
In this mix of ruffles, bows and pastel tones There are many references: from the Barbiecore phenomenon, to Sofia Coppola’s Marie Antoinette, to Blair Waldorf in Goosip Girl.
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WHAT IS THE MEANING OF COQUETTE?
Let’s start at the beginning: what exactly is coquette. Is about a French term that translates to “flirtatious”. Hence, this fashion embraces what has traditionally been considered feminine and refined. Until you fall into the meme. Taking advantage of the trend viralityInternet users have used their ingenuity to create a parody, adorning absolutely everything in their sight with bows (poor cats) or tweeting such brilliant phrases as: “I want to look coquette but I always see vagrant.”
Jokes aside, if you know how to get along (the key is not to dress up) the coquette style can be synonymous with memorable looks. We will get to its user manual – adapted to those allergic to nerdiness – later.
Hailey Bieber joins the flirty trend.
Chanel spring-summer Haute Couture look, a romantic and very feminine collection.
The coquette style, one of the most present trends in 2024 in street style.
WHEN WAS THE COQUETTE STYLE CREATED?
As with any trend, to understand it you have to delve into the past. The so-called coquette aesthetic is nothing new, although it now has its own name. Has been Generation Z the last to take over this trend. Younger people look for references in other decades, as is also the case with the Mob wife trend and happened with the Old Money look, thus showing their desire for escape through clothing. Experiment with fashion It is always exciting and helps you escape from a reality that is not always kind.
Frame from the film Marie Antoinette, inspiration for the coquette aesthetic.
Lolitas, the urban tribe that emerged in the late 90s in Japan.
Still from The Bridgertons, inspiration for flirty fashion.
Already at the end of the 90’s Lolita style gained strength among Japanese women, who created their own urban tribe associated with Japanese pop music. Her way of dressing would have certain elements similar to what we call coquette today. Although the rise of romantic and a little rococo looks took off definitively after the premiere in 2010 of Marie Antoinette, the film directed by Sofia Coppola continues to be a source of inspiration. Then The Bridgertons would arrive with their empire-line dresses, satin gloves and pearl necklaces.
Some days ago King’s wool starred in the Skims Valentine’s Day campaign that became a flirtatious muse. Right on par with the Chanel Haute Couture show, in which Virginie Viard (creative director of the house) created a very sweet and feminine proposal.
WHAT IS THE COQUETTE STYLE THAT IS TRENDING IN 2024
So that you can recognize and try, if you dare, the flirty trend We list some of their characteristics:
- Pastel colors. Being based on femininity and sweetness, it is not surprising that light tones abound. It is no coincidence that two of the fashionable colors in 2024 are powder pink and baby blue. Nothing is exclusive, there is also room for other tones, such as black and red
- Delicate fabrics. Satin, tulle and lace are very flirty.
- Dresses. They are the fetish garment of coquettes. Goodbye minimalist designs, hello romantic dresses with XL skirts, flowers or puff sleeves. The baby doll style returns, very much in line with the childish touch of this aesthetic.
Flirty look at London Fashion Week.
Ballerinas and socks to join the flirty trend.
- Gloves, pearls, big collars… No detail is left to chance. If Marie Antoinette is resurrected in 2024 she would dress like this.
- Ties. They are perhaps the most characteristic element of this current. Decorating hair or clothing, street style It is full of loops.
- At the feet. Searches for the term coquette ballerinas, a shoe linked to the feminine, have multiplied. Mary Janes or sensible high-heeled shoes also fit this style. And that gesture so girly to let the sock peek out (be careful! never sporty, with lace or rhinestones)
Simone Rocha bag.
Elsa Hosk with a flirtatious beauty look.
The universe of beauty He is also influenced by the flirtatious trend. Tutorials multiply to achieve the look in question, which, as it could not be otherwise, conveys the doll look to the semi-collected, the blush pink, eyeliner and porcelain skin. Hailey Bieber and Elsa Hosk they have already put this beauty trends in practice.
THIS IS HOW THE COQUETTE STYLE IS WORN ON THE CATWALK
Simone Rocha spring-summer 2024.
Sandy Liang spring-summer 2024.
Simone Rocha It sprinkles the garments with small bows and proposes dressing this spring 2024 with voluminous dresses in delicate tones. The collection of Sandy Liang It also serves as inspiration to start in the coquette style through huge bows decorating the pants or doll dresses; the Virgin Suicides It was the designer’s starting point in her proposal.
Chanel Haute Couture spring-summer 2024.
He Chanel Haute Couture show It is an ode to the flirty trend. The French brand has never presented such a feminine and delicate collection. In this way, emblems of the house such as tweed or the little black dress were mixed with white stockings, tulle skirts, transparencies and embroidery.
Erdem spring-summer 2024.
Alessandra Rich spring-summer 2024.
Deborah Vivien Cavendish, the former Duchess of Devonshire, inspires the spring-summer 2024 collection of Erdem, loaded with references to royalty and flowers. For its part, Alessandra Rich – one of Kate Middleton’s favorite designers – also emphasizes femininity but in a more subtle way, through hyper-sophisticated details, such as ruffles or jewel buttons.
COQUETTE STYLE LOOKS, FROM CELEBRITIES TO STREET STYLE
Alexa Chung joins the bow trend.
Alexa Chung’s flirty dress.
Let’s start with Alexa Chung. The British, a fan of retro-style looks, has found the formula to adapt this style to her own criteria. To escape from the cheesy, counteract the feminine elementsin this case a blouse with bows and a voluminous dress, with much rougher pieces like a leather trench coat or truck moccasins.
Emily Sinlev with a bow in her hair, the trend of 2024.
Romantic blouses, a very flirty garment.
do like Emily Sinlev and give a touch of flirtation to the look by adorning the hair with a large bow. That accessory that will make the mix of jeans and a white shirt stop being a simple look. You can be a moderate flirt. As I said: give value to the details, and add romanticism to the basics, for example, showing an embroidered collar on a nondescript gray knit jacket.
Olivia Palermo’s elegant and feminine look, with bows and pearls.
We sigh with this coat-dress by Olivia Palermo, signed by Gimbattista Valli. There’s a reason Blair’s character in gossip girl (the sum of refinement) was inspired by her.
Lily Rose Deep, ambassador of the coquette style.
Sydney Sweenery with a romantic.
In the list of celebrities who serve as a reference to the coquette movement we also come across actresses such as Lily Rose Deep either Sydney Sweenery, in whose looks they always know how to fit innocence and femininity without falling into obviousness. One from Chanel, the other from Miu Miu.
WHAT IT IS TO BE A COQUETTE, BEYOND A FASHION
Trends do not emerge from nowhere, but are always linked to a social phenomenon. After all, the way we dress reinforces our identity. Why is the flirty trend taking off now? After a period of certain rejection of beauty (let’s remember the years of aesthetic ugliness and the looks chandaleros stage of the pandemic) we resume the effort “dress well”; We already announced that 2024 was the year of classic elegance and the resurgence of the ladylike look.
Pink and bows, elements associated with flirty fashion.
We come to the conclusion of Being a flirt is also an exercise in rebellion.proudly adopting everything that has been considered hyperfeminine to the point of ridicule. A way to claim individuality, leaving behind the ridicule that a gigantic bow can generate.
