Hello Animal Print, pencil skirts, fur coats and hairspray, a lot of hairspray. And goodbye, to the total beige look, minimal dresses and washed-out makeup. The term #mobwifeaesthetics increases its searches rapidly on networks (with an average growth of 4% per day) and the Tik Tok challenges to dress following the call are already multiplying style mob wife. Its aesthetic opponent, the so-called trend clean girl (which would be equivalent to silent luxury) decreases, on the contrary, user interest falling by 16% per day. These data are provided by Data, but make it fashion, an interesting Instagram profile created by computer engineer Madé Lapuerta, who x-ray trends through your own data analysis software.
But let’s start at the beginning, explaining both trends.
WHAT IS THE SILENT LUXURY TREND?
There has been such a magnitude of items with the “quiet luxury” hanger (or quite luxury) that it is rare for someone who is not yet familiar with the term. Precisely one of the reasons for their progressive loss of interest is boredom. For those who are lost, We list its most recognizable features:
- Discretion is the stylistic motto of the so-called quite luxury: a wardrobe of timeless and sober garments that prefer an impeccable cut or quality fabric to any ornamentation.
- neutral tones They are another of the signs that identify it. Wearing beige or gray has gone from being the blandest thing in the world to the coolest.
- Like all fashion, it starts from references, which in this case arrive via streaming. Sienna Miller in the Netflix miniseries Anatomy of a scandal (how ideal their outfits from The Row or Max Mara are) or the polished (and very expensive) looks of the protagonists of Succession They have helped elevate the refined and unpretentious style. Nor can we ignore Alex Levythe character played by Jennifer Aniston in The Morning Show.
Silent luxury style look, in Paris street style.
Jennifer Aniston, one of the celebrities who best represents quite luxury.
Anouk Yve’s understated looks exemplify quiet luxury style.
- Goodbye to the logo or any hint of ostentation. Silent luxury avoids garments that attract attention or that at first glance reveal their high price.
- But this trend, at least for the most purists, It is not just visual. Its charm is in that shared language that only a few know. A way of dressing for “connoisseurs” that distinguish a good cashmere sweater or Khaite’s pleated pants, with an unbeatable fit and an average price of 1,600 euros.
- Of course the universe beauty It is also infected by the sober aesthetics reflected in polished updos (without gel or anything that gives a minimum of shine), nail soappristine skin and a nude lipstick.
Shiv Roy, in the series Succession.
The clean beauty trend in soap nail manicure.
Look by The Row, a pioneering brand in the concept of silent luxury.
WHAT IS THE MOB WIFE TREND?
We change sides, to explain the so-called trend mob wife (mobster’s wife look). First of all, recognize the ingenuity of attributing her name to Sarah Arcuria Tik Toker from New Jersey who has proclaimed herself the “CEO of Mob Wife Aesthetic” a way of dressing that he claims to have worn since high school, inspired by the women in his Italian-American family (this fashion has a lot of Signora Italian) and for the reality showMob Wives. The truth is that she has been a pioneer in making the name viral.
- A mod wife dress without fear of ostentation. She feels safe within her fur coatit can be real or synthetic but always in a maxi version. Kendall Jennera reference for the younger generations, has passed from the tailor minimum to the black crystal stockings and an impressive fur coat by Phoebe Philo, as warm as it is not very discreet.
- Her jewelry is not at all minimalist either.. Let’s remember Sofía Coppola’s great earrings in The Godfather.
- Better fitted, you will never wear pants oversize. In your closet reign the tight skirts and dressesalso the pronounced necklines, garments with which the sexy woman conceptreviled for years.
Carmela Soprano in a scene from The Sopranos.
Kendall Jenner goes from minimalism to a lush fur coat.
- They love black and animal print. Also the shine. It’s about showing (and celebrating) your new status. Let’s look at Ginger McKenna Rothstein, Sharon Stone’s character in casino. Although again it is a series that gives the definitive push to the trend: The Sopranos (HBO) celebrates its 25th anniversary and its female protagonist, Carmela Soprano, would be the perfect mod wife.
- They do not seek the pristine result of so-called silent luxury. Their looks are not perfectly coordinatedIn fact, they could go out in a tracksuit and a mink coat. This does not mean that they neglect their appearance, quite the opposite.
- In terms of beauty, the growing trend mob wife explains the rise of the French manicure or sharp red nails (very Italian style), the return of the profiler and the voluminous hair, even backcombed.
The influencer Anna Rosa Vitiello with a mob wife look.
Sharon Stone in Casino.
The final blow has come when the Francis Ford Coppola (creator of the famous saga of The Godfather) has echoed the “mobster’s wife” style remembering on his Instagram two of the mythical women of the Corleone family: Kay and Connie. The inspiration to create the style of both characters were, respectively, his wife and his sister.
QUITE LUXURY AND MOD WIFE, TWO ANTAGONICAL WAYS OF DRESSING WITH A COMMON DENOMINATOR
In addition to having taken imomentum on Tik Tok (the social networks in which trends acquire the greatest reach) and rely on cinematographic examplesboth aesthetics find in power their common denominator, and they express it in the way they dress. The mob wives They shout their power wearing fur, flashy jewelry and bags with big logos. The clean girls They whisper their status, proud of their position and independence – there is nothing that horrifies them more than being called “woman of” – dressed in an Armani jacket, a la Shiv Roy (protagonist of Succession).
TO DRESS WELL IN 2024 (AND ALWAYS) WHAT IF WE GO FROM VIRAL TRENDS AND EXPLORE OUR STYLE?
Finally, I allow myself a personal reflection. As a fashion editor, spending my life writing about trends has led me to want experiment with new clothes and looks (I confess to looking with emotion at the news on the catwalk) but also to renounce the tyranny of “what you get or what you don’t.”
I love simple looks but seeing my feed full of outfits accompanied by the hashtag quite luxury – as basic as they are the same – had me saturated. Since when did we start dressing like clones? Now I’m terrified to think that in a few weeks my Instagram will be flooded with teddy coats and ultra-tight dresses that try to cover the Godfather aesthetic.
If you feel like putting it forward, but not because it is a challenge imposed by Tik Tok but because you feel identified with the trend in question. I always say that a good look is in balancehence two of my latest acquisitions make up a look composed of a Mango leopard print pants and a sober one blazer from the French brand Sèzane. My formula to detach the animal print from its tacky side and at the same time give a special twist to a garment as seen as a black blazer. Maybe you have another master combination, also perfectly valid.
