The makeup trends of 2024 seen on the catwalks

We have already discussed it in other articles about hairstyles, haircuts and even makeup: We are witnessing an incredible moment, where trends overlap and very different styles coexist in harmony.. And this is even more evident, if possible, when it comes to makeup, because it admits all kinds of uses: makeup can be part of a person’s identity, it is an attitude, or it can be a mere artifice to have fun, change ‘look’, etc. But, even admitting this assumption that today makeup allows for many options and all of them can be fashionable – from a ‘cat eyeliner’ to a super exaggerated one to a ‘nude look’ -, we are going to try to classify the makeup trends that advance the catwalks and what else will be seen in 2024.

Pilar Vilas, a makeup artist who collaborates with Maybelline New York, agrees that there will be a variety of makeup trends that will coexist in 2024. “We will witness the interest in color, lip tints, very vibrant blush, ‘frosty’ and ‘gloss’ finishes on lips, subtle gems… I don’t think juicy skin will disappear, because it is an aspirational finish, but the matte trend tends to respond well to more common skin types with imperfections and marked pores; The false-effect eyelashes with a lot of volume disappear and the ‘no-makeup-makeup’ always remains,” summarizes this specialist, who goes into detail about some of the makeup trends that will prevail in 2024.

cool eye shadows

“Warm, orange tones have predominated in recent years, but neutral/cold harmonies gain ground due to the return we have been experiencing from the 90s and 2000s. Tip: within the cold neutrals there are tones that blend with each skin, but if we do not manage to look flattered with these tones, simply a taupe or beige will give us that ’90s ‘vibe’,” says Pilar Vilas.

It is clear that this product has been created by one of the great international makeup artists (which gives its name to this cosmetic brand). It is a super-pigmented and very versatile product, which you can use as an eyeliner, as an intense shadow or as a light light blue blend on the eyelids if you spread it with your fingers.

‘Soft gothic’

According to makeup artist Pilar Vilas, ‘foxy eye’ and ‘clean girl’ makeup that left the lower water line of the eyes forgotten give way to ‘smudgy’, a more imperfect finish that is blended with the fingers. “In any case, in this somewhat ‘grunge’ makeup trend, although the lower ‘waterline’ is the protagonist, let’s not forget the upper liner, because in this way we will avoid the droopy eye effect. This makeup trend does not put the focus on the eyelashes, so I would not lengthen them too much, to avoid a glam effect.”.

It is a creamy, ultra-melting eyeliner that provides high-definition color and allows you to create anything from a super-defined look, with a single stroke on the upper eyelid, to an intense or ‘soft’ smoky eye. It will become an essential in your toiletry bag.

pastel tones

From MAC, Marieke Thibaut, Global Senior Artist, bets on eye shadows for a transition from the most sugary and perfect pastel tones to more ‘seedy’ ones and much more personalized.

One of the most fashionable colors, lilac, gains in attractiveness thanks to the glitter contained in this cream eyeshadow with which you can give yourself a pastel look that is so fashionable this season. It’s ideal… and a limited edition, so hurry.

thin eyebrows

In this case we are not talking about them being defined by tweezers, but rather that makeup trends now also focus on this area. “The eyebrows will be covered and outlined to achieve that 1930s effect. In general, thick eyebrows, the ‘soap brows’, disappear and give way to an eyebrow of natural width, with less prominence and visual weight. accompanies him the eyebrow discolored by this same effect, that of ‘visual erasure’. Any advice to achieve this effect? A discoloration of just two tones is enough to optically subtract a couple of millimeters from the eyebrows. If you are going to try it at home, have a dye of your natural tone on hand to correct them if you are not convinced,” suggests Vilas.

An eyebrow pencil is not only used to thicken your eyebrows, you can also use it to define their shape and give them a thicker look. This is very easy to use, because at the other end it has a comb with which you can also blend the product, which, by the way, lasts 36 hours.

Ultra dark lips

Among the makeup trends 2024, This nineties tone returns in the mouth, which swept the 90s, with lips tinted in a red wine tone and also black. Of course, as the MAC makeup artist points out, she will alternate with other fashionable makeup options, such as minimalism. “This trend fits very well on skin with very neutral makeup, imperceptible, but that provides light and contrast with the tone of the lips,” she details.

It became an icon 50 years ago and this season it has become legendary again thanks to the rescue that generation Z has made of this unmatched lipstick. Intensify your lip tone depending on the layers you wear and it looks supernatural.

doll blush

We will also see the romantic finish prevail this year. David Deibis, official makeup artist at Perricone MD, explains it: “In pink tones, The blush that will be a trend in 2024 is reminiscent of the blush that dolls wear, that is, they are those blushes that are only applied to the apple of the cheek and that give a healthy and youthful appearance.” And it will even look a little higher, at the top of the cheekbone, closer to the eye, giving a more fantasy impression.

This powder blush achieves an instantly good-looking effect by combining color and luminosity. Its texture is fine and silky, allowing easy and long-lasting application. And, best of all, you can apply it throughout the day to touch up your makeup.

Monocolor ‘Look’

“In 2024 we will be perfectly coordinated in makeup, since it will be necessary to have only one range on the face, giving prominence to a single tone (either brown or pink), in eye shadows, lips and blush. Those with lighter skin will feel more favored with pink tones, while those with darker skin will feel more favored with brown tones. Another positive point about this trend is that it will allow us to barely use any product: with a blush and a lipstick we can do good makeup. In the case of pink, we can use blush to give color to the cheeks and eyes; on the lips, a little pink lipstick. For brown makeup, our ‘bronzer’ will serve as a blush and even for the lips with a few touches of balm and for the shadow, either that same ‘bronzer’ or a brown eyeshadow,” suggests David Deibis.

A palette that includes 16 highly pigmented and long-lasting shades. Available in earthy and brown colors, it includes options with matte, satin and metallic finishes to give you a monochrome look and not complicate your life.

Classic ‘look’

“We are looking for a classic glamour, which appears to have makeup only in three key areas: a lip red applied in a traditional way, with lip linerand with very neutral eyes without mascara and immaculate skin,” says makeup artist Xabier Rodrigues, National Artist Iberia of MAC.

If there is a cosmetic that will never go out of style, it is this one, an impeccable red lipstick. This brand has a multitude of options, satin, matte, shiny, gloss. The new reformulated bar will be released soon, even more hydrating and sustainable.