Neutral tones, loose clothing and vintage hairstyles. Learn the keys to the “Scandi style” to look comfortable and sophisticated in the cold season.
The Scandinavian style was positioned at the global forefront for its simplicity and comfort without giving up elegance. A combination that, although it recovers elements vintage and is based on neutral colors, it also dares to incorporate bright prints and sports sneakers.
We bring you the different garments that make up northern European fashion, as well as the ways to combine them and their ideal accessories. Discover why it is such an attractive fashion and how functional it is in cold climates.
What is Scandinavian style in fashion?
Like Nordic interior design, the Scandinavian style in clothing is characterized by neutral colors, simplicity and a certain minimalism. Beyond being a fashion, which is constantly changing and varies depending on the designer or brand, some maxims make up the scandi style. For example:
- Simplicity
- Elegance
- Practicality
- Comfort
- Functionality
- Neutral tone
For some years now, the hegemonic French and Italian fashions have left room for the looks of Scandinavian women and men. That is, from Sweden, Denmark and Norway, although Finland and Iceland are included when the term “Nordic” is used.
For this, the popularity of the Copenhagen Fashion Week, one of the most important fashion events in the world. It is celebrated every year in the Danish capital, where you can see new trends from brands such as H&M, Acne Studios, Ganni, Baum und Pferdgarten and the urban Opera Sport.
Scandinavian style colors in clothes
He scandi style It moves away from strong and bright colors. On the contrary, the range of neutral tones, such as beigegrey, white and brown, dominate in clothing and accessories. In addition, black bases are incorporated and combinations can be created with blues, oranges, light greens and earth tones.
The great advantage of the Nordic style is its simplicity in terms of colors and clothing for autumn. Therefore, it is very likely that you already have something in your closet to start. Furthermore, the premise of tight clothing does not count either, since the comfort of loose sizes is prioritized.
Practicality and sustainability
Countries like Sweden are recognized for their work to stop climate change. And, with the fashion industry being the second most polluting according to the UN, the contribution of sustainable production is key to the scandi style.
Many manufacturers They focus on reusing resources, recycling fabrics and applying organic materials, avoiding plastic packaging and animal abuse. It is not just a detail of the style, but is part of its central premises.
This is demonstrated by the designer, producer and influencer swedish Matilda Djerfwhose brand, Djerf Avenue, uses sustainable practices. For its part, the comfort sought by the style is linked to the daily practices of the Scandinavians.
Especially from the Danes, where bicycles are essential as public transport. The Fashion Week attendees themselves use the latest model clothes to travel from one show to another on two wheels.
The importance of networks, brands and influencers
Social networks are a central means of dissemination for new generations. And there they have gained strength influencers Scandinavian style. For example, the Danish Ilirida Krasniqi, who shows outfits as sophisticated as they are simple.
Of course, Matilda Djerf’s Instagram is another great inspiration to get looks urban without losing elegance with baggy jeans, blazer and tennis shoes. Also, Negin Mirsalehi, founder of the brand Gisou and Pernille Teisbaek, who wrote the book Scandinavian Dressis another important reference.
Common garments in the Scandinavian style
Jeans baggy, cream type pants wide legwhite shirts, plus size blazers and jackets to wrap up warm They are frequent options. Let’s see more details of the garments so that you can achieve your scandi style only.
Upper part
White, comfortable, classic-cut shirts that provide naturalness and freshness. Again, the influencer Swede, Matilda Djerf, demonstrates how to simply combine the top with more formal pants.
Sweaters and tennis shoes
Sweaters are also a garment that is part of the Nordic trend. Hand-woven and with a high neck, you can use them in a single color or with prints. They are ideal to wear at this time, as they will make you look fashionable and warm in autumn.
Blazer oversize
Forget tight sizes! As you may have noticed, Scandinavian women prefer loose-fitting clothing, a fundamental aspect of blazers. Include a stylish and comfortable coat, making sure to order one or two sizes larger.
Raincoats
The climate in Scandinavia is mostly cold, which motivates the inclusion of many coats in their outfits. A great advantage in the fall and winter season, where it is possible to import some ideas to combat low temperatures with style. For example, raincoats, sophisticated garments that do not compromise comfort.
Bottom in the Scandinavian style
The pants on the scandi style They follow the same rule, that is, be baggy. Both light jeans and cream-toned jeans, two of the most used options, They are characterized by having a cut wide leg or flared.
Footwear
Do you think the use of sports tennis shoes with more formal pants is incompatible? In the Scandinavian style, practicality is prioritized, so sneakers in light tones are perfect in a outfit beige use them for looks daytime or evening.
Keep in mind that Scandinavian fashion is more relaxed when it comes to gender stereotypes. It is even a conscious decision that seeks to leave behind traditional conceptions of male and female clothing. Some brands opt for copies unisex.
Hair
This is where the trend becomes a little more daring. To exemplify, it is worth returning to Matilda Djerf, who has a hairstyle in the best style of the group ABBAthat iconic Swedish band from the 70s.
As well as ABBA returned in 2016, so did her voluminous hairstyles, which found an ideal place in the scandi hairline that you can wear with bangs, ribbons and bows.
Accessories and makeup
Complement your outfit with accessories that obey the Scandinavian premises: elegance and simplicity. Thus, it is possible to wear some gold jewelry, small bags in brown tones and different autumn hair accessories.
For its part, makeup tends to be less exaggerated, prioritizing the natural appearance and skin care, as marked by the viral trend of makeup clean girl.
Men’s Scandinavian style
The men of scandi style follow the same general precepts, although with less baggy pants and three-quarter cuts. Always use neutral colors that can include trench coats, sweaters, sneakers and accessories.
A defined trend, but constantly changing
Evolve and incorporate some more colorful and less minimalist details, is what has highlighted dress codes in recent years, and Scandinavian is no exception. As shown in Copenhagen, cradle of Danish, Swedish and Norwegian fashion and new trends.
For example, bright and eye-catching prints have been included, as well as a greater openness to experimentation with brighter colors. Anyway, the essence of the Scandinavian style remains in cream and beige that you can merge with the autumn season. Create your own style with the advice we have given you and look fashionable in this time.
