One of the greatest experts in men’s fashion is in love with the style of the Spanish nobility (and wants you to be too)

One of the greatest experts in men's fashion is in love with the style of the Spanish nobility (and wants you to be too)

  • Derek Guy has been celebrating the style of the Spanish monarch in X for months: “King Felipe always looks great

  • In his account, where he has 875,000 followers, he highlights the style of other “greats of Spain”

Perhaps its name is not familiar to you, but if you are a regular user of Derek Guy. On Elon Musk’s network he has almost 875,000 followers, a vast parish created thanks to the visibility he achieved in the “For you” section of the platform and viral threads like the ones he wrote about the Dave Portony watches wave cashmere industry. If it doesn’t sound familiar to you, nothing happens. Suffice it to say that Derek Guy is a world expert in men’s fashion… and a confessed lover of the style of Spanish aristocrats such as King Felipe VI, Fernando Fitz-James Stuart or his father, Carlos Fitz-James Stuart.

Such is his admiration that Guy has dedicated extensive—and successful—to the monarch. threads extolling his elegance and inviting the world to learn from his style.

What do we know about Derek Guy? No big deal. And this is because, despite his enormous exposure on networks, being an international reference in men’s fashion, having written in some of the most prestigious magazines in the world and granting many interviews, he himself has taken care of preserving almost all the details. of his identity. We know what he himself wants to show on networks, where he uses the name Derek Guy and a photo of Eliott Richardson, Attorney General with Nixon.


Thanks to his talks with Vice, GQ, Telva and NBC, we know, for example, that he has lived on the West Coast of the United States, he began to be interested in clothing in high school, and in 2010 he launched a blog titled “Die, Workwear!”, he writes in Twitter since 2011 and thanks to Tumblr he found jobs creating texts about fashion. Some versions, such as the Wikipedia entry with his name, maintain that he is from Vancouver and his parents come from Vietnam – he has left some very vague clues in this regard – although the references on which this data is based lead to tweets that have already been deleted. .

Click on the image to go to the tweet.

“Menswear Guy” quote. Much clearer than his origins is the role Guy plays now. Nicknamed “Menswear Guy”, he has hundreds of thousands of followers on X and his texts have appeared on the pages of The New York Times, Washington Post, The Financial Times, Esquire or Politico. All without ceasing to launch reflections in Die, Workwear!, tweeting with astonishing prolixity and displaying such influence in the world of fashion that his evaluations of famous people are echoed. Guardian either The Telegraph.

And as an example, never better said: after Guy publicly praised the “level of tailoring” displayed by Felipe VI at Wimbledon, The Times featured Borbón on the cover along with the title “Felipe the fabulous, style King!”

Rising like foam. Part of that success is explained by the enormous visibility it achieved on Twitter, now X, after the arrival of Elon Musk. Guy arrived on the platform in 2011, towards the end of 2022 he had 25,000 followers, at the beginning of 2023 he was at 110,000, in July there were already more than 451,000 and now 874,500. “You don’t even have to be interested in men’s clothing. Twitter will put my tweet in your timeline without you even asking, which is a very strange way to find content at this point,” he explained to USA Today.

Months earlier, he assured Vice that he had never given “a cent” to Twitter nor had he paid the platform to promote tweets. What there was in between that dazzling success was a couple of viral threads, like the one she published on fall 2022 about the surprising (and scandalous) cost-price ratio of luxury watches; and another, released some days afterabout the cashmere industry.

Click on the image to go to the tweet.

Passion for Felipe VI. That tweet about Felipe VI was published by Derek Guy on July 17, 2023, after the monarch was seen at Wimbledon to cheer on Alcaraz. And, of course, his reflection had little to do with tennis, sports in general, politics or the gossip column. What he dissected in detail influencer was the king’s style: “It’s very rare to see this level of tailoring nowadays, even among the rich. So let’s talk about some of the reasons why it’s great,” I type next to a photograph in which I saw Felipe VI in a suit.

That phrase started an interesting thread in which he dissected the king’s style, both at Wimbledon and in other of his public appearances. Collars, lapels, cuts, proportions, lines, coherence… his analysis reached down to the most minute details, with comments that underlined the monarch’s success in choosing wardrobe. “Felipe always looks very good and it seems that all of his suits are cut by the same tailor.” The thread added million views, more than 150,000 “likes” and thousands of comments. That’s without counting the echo that she had in The Times.

Click on the image to go to the tweet.

Winks and more winks to the king. It was not his only tweet about the Spanish head of state. And that, it is important to highlight, from a tweeter whose pulse does not tremble when questioning the style of media figures, such as the British Prime Minister, Rishi Sunak, or the actor Daniel Cray or Jordan Peterson.

“I had never noticed Felipe VI until his presence in the epic Wimbledon final. An acquaintance sent me an email telling me to take a look at the royal box, that I would be interested in the King of Spain’s clothing. I went on Google and I started researching, not only that photo, but many others, and I was impressed by how well it looked,” Guy explained to Telva in October.

“The level of tailoring that Felipe VI shows is no longer found even on Savile Row […]. In my opinion, the king of Spain is the one who has best taken the witness of the golden age of tailoring, which goes from 1930 to 1980. He collects in terms of elegance the legacy of Clark Gable, Gary Cooper and Cary Grant, who chose clothes from your own movie closet. Dressing yourself, without a stylist, is the highest expression of style today,” commented the influencer and fashion expert.

Click on the image to go to the tweet.

A recurring wink. During his interview with Telva, Guy acknowledged that at least by then, in October 2023, the message about King Felipe VI had become the most successful of his already extensive tweeting career. “I sent out a tweet at dawn, but I never imagined it would be so successful. When I woke up in the morning it had received 20 million views,” he says. This enormous impact explains why mentions of Felipe VI have become common in his account.

one arrives quick search to find dates in July, August, April, May… Some are ironic. “I don’t know, girls. I thought she dressed well but then I found out that he just follows a very codified set of rules that he learned from the king of Spain,” published last summer along with a Winny the Pooh meme.

Felipe VI… and beyond. Curiously, since his successful and highly replicated tweet about Felipe VI’s style at Wimbledon, Guy seems to have become interested in the Spanish aristocracy. Just a month ago, on April 17, he dedicated a thread which also received thousands of “likes” and achieved notable visibility over another well-known figure of the national nobility: Fernando Fitz-James Stuart.

“You’ve heard of the King of Spain, now prepare for the Duke of Huéscar,” the expert wrote along with a photo of the aristocrat. And as in July with Felipe VI, she accompanied the message with a thorough analysis of the way of dressing.

“He could be the second most stylish living member of royalty (after the King of Spain),” Guy assessed in an extensive thread in which he contrasts his style with that of other media figures and even launches some other wink to Fernando Fitz-James Stuart’s father, the 19th Duke of Alba: “It is notable that he is also well dressed. Here we can see that he is not thin. He carries a bit of weight around his stomach, as we would expect from someone his age However, he also dresses very well following the same principles.”

Image | House of HM the King

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